Suzanne Moore
Guardian
11 May 2015
As the Labour bubble burst amid a volley of disbelieving posts on election night the echo-chamber limitations of Twitter and Facebook became all too clear
One of the biggest shocks of this election is the realisation that you can’t get a socialist paradise on Earth by tweeting. Or even by putting up really angry statuses on Facebook. Who knew? Actually, as people who do this kind of thing all follow each other, it seems that many of them still don’t realise. In the echo chambers some of us inhabit online, everyone not only votes Labour but crows about it in 140 characters.
I love social media and think it is brilliant in all kinds of ways for connecting us, but its limitations have been clearly shown in this election. Declaring one’s allegiances is fine if you understand who you are declaring them to. No one really does. Hope soon changed on election night into disbelieving, angry tweets. Is there an emoji for howling? All of this happened in self-selecting universes.
We all of us inhabit bubbles, and in the current postmortem at least we can see more clearly what some of those bubbles are. Continue reading “We thought we could tweet our way to a socialist paradise. The election changed that”