— Bob Teoh
The Malay Mail Online
MAY 29, 2014
MAY 29 — In many ways the Teluk Intan by-election is a dry run for the next general elections due as early as three years from now or even sooner. The tipping point probably depends on how well social media is used to engage the electorate. This will re-define politics where the electoral demographics is shifting to a more youthful and social media savvy profile.
Malcolm Gladwell, author of the non-fiction best seller “Tipping point – How little things can make a big difference (2000),” points out that one dramatic moment when everything can change all at once is called the Tipping Point. His says there are three characteristics for this to happen, one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment.
Social media featured prominently in the 2008 general elections (GE12). There was no tipping point to bring about a regime change. But the ruling coalition lost its crucial two-third majority in parliament that has allowed it to amend the constitution at will since independence. Barisan Nasional (BN) also lost five states out of 13 -Penang, Selangor, Perak, Kedah and Kelantan. It eventually recovered Perak under questionable circumstances. Nonetheless, BN’s loss was unprecedented and the cutting edge was undoubtedly the social media campaign engaged by both the opposition coalition and civil society groups that were seeking a regime change.
Its popular vote was reduced to such a level that the then incumbent Prime Minister Pak Lah was forced put of office rather ungracefully by factional infighting within Umno, the dominant party in the coalition. In came the new Prime Minister Najib Razak only with a party mandate.
Najib had declared that GE13 would be the country’s first “social media elections.” Barisan Nasional lost the popular vote but managed to win 133 or 60 percent of the parliamentary seats under a highly skewed electoral system. Continue reading “Social media driving Teluk Intan polls”