THE JOY OF SEMIOTICS
by Annalisa Merelli
February 20, 2016
He did so on a bright, warm day in Bologna — I think it was the late spring of 2003. I was an undergraduate student then, one year away from a degree in mass communication, and with too many ideas (my personal brand of not having a clue) about what to do next. Professor Eco was going to present the brand-new master’s degree in semiotics — the world’s first! — in the room B of the University of Bologna’s communications department, which boasted a total of three rooms.
I went out of curiosity — about him, not the course. I had bent my Italian practicality too much already, had heard far too many times that the path I was on was never going to get me a job, to even consider committing two more years to “the arcane field of semiotics“ — the study of meaning or, as a relative of Steven Johnson’s brilliantly put it, “the study of how plants grow in light. Very important field.” (No one ever knows what semiotics is. No one. Ever.) Continue reading “Umberto Eco changed my life”