Digital solutions use technology to streamline processes and create new channels for customer interaction. They can help businesses remain competitive, meet customers’ demands more efficiently and help drive growth. It requires careful planning to choose the right digital solutions. Here’s a look at some key factors to consider when choosing a digital solution for your business.
Many digital solutions are made up of innovative and scalable technology that allows them to grow and adapt to the needs of the business. This flexibility comes at the cost. It’s not unusual for successful solutions to generate demands for expanded services, greater personalization and greater scalability. The challenge for digital businesses is to embrace complexity, which adds real value, while avoiding unnecessary complexity.
Complex digital solutions can automate routine tasks. This allows employees to spend less time working on administrative tasks and concentrate on more important tasks. They can also improve data management and facilitate more accurate decision-making through real-time monitoring of data. In addition, these solutions can reduce costs and make it easier to scale the company.
Sales professionals face a challenge in articulating the benefits of these capabilities. They need to have a strategy that explains how their solutions will bring tangible benefits to meet specific customer requirements. They also need to be restoring deleted files in digital storages able to modify their value offering to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to plan Your business for a Long-Term success (The MIT Press, 2019). Follow her on Twitter at @mit_cisr.