by KeeThuan Chye
MalaysianDigest.com
23 December 2010
IN politics, 2010 has been a year of the triumph of public relations.
Barisan Nasional (BN) played the public relations game to the hilt and scored major points. Pakatan Rakyat (PR), on the other hand, showed a lack of public relations savvy and is now suffering for it. Its public image is experiencing such a severe decline that the coalition may not soon find the road to recovery, much less the road to Putrajaya.
Public relations is about spinning illusions; it’s no substitute for good, honest politics, but unfortunately, its role in creating positive public perception about the party has made it an essential political weapon. Employing the services of Apco, McKinsey and Co, and other public relations companies, BN has wielded the weapon to its advantage.
This year has seen it come out with a series of three-letter abbreviations to sell as dreams to the Malaysian public. Considering how easily some Malaysians have fallen victim to Internet scams, you have to say it’s been clever of Prime Minister Najib Razak to hawk GTP, ETP, NEM and whatever else to make it appear he’ll deliver sure success. Never mind that he has done nothing to bring about the much-needed reforms that are essential to putting our institutions in proper working order again, such as restoring the independence of the judiciary, revamping the police force, freeing the media, making the Elections Commission independent, etc.
BN of course has the means to pay for the public relations advice using taxpayers’ money, and it has the government machinery to showcase the gimmicks. Not to mention the cooperation of the mainstream media as well. PR, however, has none of these at its disposal. It depends quite a bit on the vagaries of luck and circumstance. Continue reading “A Year Won by Public Relations”